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Published on Friday, January 07, 2011

Three UK reveals Christmas iPad usage

Three.co.ukMobile operator Three UK has been talking about the ways its Apple iPad customers used their new tablet technology over the festive period.

It says the top applications downloaded were Maps, then Skype, the Angry Birds game, eBay, Google apps (including YouTube) and Sky Sports News.

In the days after 25th December, the favourite service for Three’s iPad customers was the Google search engine, followed by Apple iTunes and Facebook. eBay was fourth and email was fifth.

In terms of data volume, navigation came first, then news, games, entertainment and travel sites.

Most customers were using their iPads by 10am, with peak usage just after 6pm and activity continuing until 9pm.

Christmas Day traffic jumped 33% after midday and was highest at 10pm, while New Year’s Eve was busiest at 5pm.

Charlotte Blanchard, Three’s Director of Internet Services and Products, said “The iPad is an incredibly versatile device, and it’s clear our customers are using it to enhance their lives, whether by staying in touch with friends and family, looking up news, selling things on eBay or just browsing the web.”

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