Published on Monday, July 02, 2012
New research reveals phone calls are no longer the main use for smartphones
A new report from O2 has revealed that the average smartphone owner now spends more than 2 hours a day using their phone.
However, voice calls aren’t the main priority for these consumers. 74% of smartphone users use their handsets to take photos, with 71% using their phones for calls. And more time is spent on mobile internet browsing than making phone calls.
In addition, 54% of customers say they use their phones in place of an alarm clock, 46% have replaced their watch by using a smartphone and 39% have switched to using their phone instead of a separate camera.
David Johnson, General Manager Devices for O2 in the UK, said “Smartphones are now being used like a digital ‘Swiss Army Knife’, replacing possessions like watches, cameras, books and even laptops. While we’re seeing no let-up in the number of calls customers make or the amount of time they spend speaking on their phones, their phone now plays a far greater role in all aspects of their lives. We’re starting to see more and more phones being developed that interact with their users in new and interesting ways. Intelligent voice recognition and eye tracking are making phones even easier to use and we know our customers will love them.”
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