The UK leads Europe when it comes to maps on smartphones, according to new research from comScore. Its MobiLens and MMX services have been looking at smartphone and computer usage in France, Germany, Italy, Spain and the United Kingdom.
Overall, an average 35% of smartphone users and 49.5% of computer users had accessed mapping sites across the EU5 countries. Smartphone map users had increased by 55% during the past year, with map use on computers increasing by 8%.