Everything Everywhere, Telefonica UK and Vodafone UK have announced plans to create a standalone m-commerce joint venture. It'll combine the expertise from Orange, T-Mobile, O2 and Vodafone to speed the development and delivery of new mobile marketing and payment services.
Subject to regulatory clearance, the joint venture will provide a single point of contact for advertisers, marketing partners, retailers and banks. It's aiming to launch by the end of 2011.