Last year, brand valuation consultancy Brand Finance calculated that Wal-mart was the world's most-valuable brand. Google was in second place, while Vodafone - in 7th place - was the top-ranked telecoms brand.
This year's Brand Finance 'Global 500' report sees Google taking the top spot with its brand now worth over $44 billion. Microsoft was second… and Vodafone, in fifth place, remained the top telecoms brand.