Amazon.com says it’s been selling more than a million Kindle e-book readers per week for the last three weeks. The new Kindle Fire, which went on sale in the USA last month, is currently the company’s best-selling, most gifted, and most wished for product.
Dave Limp, Vice President for Amazon Kindle, said “Kindle Fire is the most successful product we’ve ever launched - it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating - Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love - watch movies, read books and magazines, listen to music, download apps, play games, and surf the web. Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles - both a Kindle Fire and a Kindle or Kindle Touch - this holiday season.”
The colour-screen Kindle Fire, which isn’t currently available in the UK, is a multimedia device designed for films, TV shows, music, games and web browsing as well as books and magazines. It’s also possible to download applications.