Blyk, which ran its own ad-funded mobile network in the UK before working with Orange, has launched a consumer mobile phone service with Vodafone in the Netherlands. The two companies announced a partnership deal last July.
Blyk NL promises 1,000 monthly free minutes of Blyk-to-Blyk calls and 1,000 monthly text messages to consumers aged 16 to 29 who top up their account by 10 Euro every three months. As with the UK service, users need to provide their own MMS-capable mobile phone.
Eric Kip, Managing Director for Blyk Netherlands, said "Together with Vodafone, we intend to build a game changing youth media in the Dutch market. Our relationship will include a co-development of the consumer proposition for the Netherlands and audience management. Blyk will have responsibility for the brand, advertising sales and technology."