Motorola Ventures, the investment arm of Motorola, says it's invested in mobile barcode company Scanbuy. Financial details weren't disclosed.
Scanbuy offers advertisers a service called ScanLife to provide digital information to consumers through barcodes. Businesses can place barcodes on their packaging or advertising; consumers who use their camera phones to 'scan' the barcode can then be taken directly to a mobile website or audio/video content.
The business can then track and analyse the results, including consumer locations, and can modify the codes to launch different actions.
Reese Schroeder, managing director of Motorola Ventures, said "Motorola has looked at this market very carefully and believes that Scanbuy has the best combination of technology and strong ecosystem partners in its space. Mobile barcodes are an extremely powerful tool for consumers, businesses and wireless providers, which makes this opportunity very exciting for Motorola."