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Published on Thursday, February 21, 2013

Augmented Reality moves from smartphone app to smartphone hardware

Augmented Reality business Metaio has announced a deal with semiconductor company ST-Ericsson to incorporate Metaio’s AR technology into its hardware platform. They’re planning to create an application processor that can accelerate augmented reality performance for mobile devices.

This partnership promises to improve speed, precision and power consumption when combining virtual content with ‘real world’ imagery on a smartphone, initialising up to 60 times faster than existing stand-along AR applications.

Peter Meier, Chief Technology Officer at Metaio, said “The AR Engine will do for augmented reality what the GPU did years ago for the gaming industry. This is a great leap in the AR space, and we strongly believe that the AR Engine working with ST-­Ericsson platforms will help realize the Augmented City - the idea of a completely connected environment powered by augmented reality and made possible with next-­gen, optimized mobile platforms.”

Metaio already powers more than 1,000 apps that are used by over 30 million consumers.

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