30

Mar

2013

Ofcom publishes its latest UK mobile network complaints data

Author: The Fonecast

Ofcom has published its eighth quarterly report that show the level of complaints for telephone, broadband and pay TV services, covering the three months until the end of 2012.

The proportion of complaints about fixed-line phone, broadband, ‘pay as you go’ mobile phone and pay TV services decreased, although there was a slight increase in the proportion of ‘pay monthly’ mobile phone complaints.

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28

Feb

2013

Mobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Author: The Fonecast

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

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25

Feb

2013

Cellebrite adds a self-service option to its smartphone fault diagnosis tools

Author: The Fonecast

Cellebrite, which already offers mobile phone retailers a content transfer and fault diagnosis tool for smartphones, has announced what it’s describing as “the industry’s first and only Multi-Channel Diagnostics Solution”. It’s designed to improve customer service by offering consumers a variety of options if they believe their handset has developed a fault.

The handheld Cellebrite Touch diagnostic device was originally launched in 2011, enabling retail staff to automatically detect and correct issues by connecting the device to the customer’s phone.

Comments (0) Number of views (294) Article rating: No rating

17

Jan

2013

"I am late middle-aged, not an idiot!"

Author: The Fonecast

Iain Graham writes:

“I am late middle-aged (ok I’m 62), not an idiot!”

This is a phrase I seem to be using more and more frequently, either out loud to bright young things or silently to myself in utter frustration of modern ‘must have’ gadgets.

Comments (0) Number of views (368) Article rating: No rating

4

Jan

2013

Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Author: The Fonecast

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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