A new forecast from Informa Telecoms & Media expects mobile operators to increase their share of app revenues from 10% last year to 17% in 2016. However, they’ll also see their share of mobile content and commerce revenue drop from 44% in 2011 to 31% in 2016.
Although many services including mobile entertainment and messaging are going ‘over the top’, avoiding direct payments to networks, the adoption of carrier billing for paid app downloads will help to offset this lost revenue.