It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

In this special feature we're looking around the GSMA Connected City at Mobile World Congress 2013.

Mark Bridge and Grant Notman discuss machine-to-machine communications and the Internet of Things, meeting people who've worked with 4G-enabled cars, port logistics, connected houses, m-health and the GSMA's own app development programme.

This programme was recorded at the April 2013 meeting of Mobile Monday London, where a panel of experts discussed the topic 'BYOD: A Faustian Pact?'

The panel was chaired by David Rogers of Copper Horse Security. His panellists were Caroline Maloney from Telefonica, Charles Brookson of Azenby, David Arnold from BlackBerry and Gemma Coles from Mubaloo.