Anonymised mobile network information available to commercial partners
Telefónica Digital has established a new business unit called Telefónica Dynamic Insights, which will work together with research company GfK.
The new unit will provide companies and public sector organisations with analysis based on anonymised information from its mobile networks.
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Mobile payment provider Bango says its integration with Facebook is now live, enabling the social network to bill customers via their mobile networks in the UK, Germany and the USA.
The partnership was first announced in February and will be expanded to work in other countries later this year.
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New figures from the comScore MobiLens service have shown how the use of QR codes is becoming an increasingly popular way of promoting product information and encouraging sales.
The study, which collected information from smartphone users in France, Germany, Italy, Spain and the United Kingdom, revealed that the number of European smartphone users scanning QR codes via their devices grew by 96% in the past year to 17.4 million users.
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Sony Computer Entertainment says it’ll start the full-scale launch of PlayStation Mobile in the autumn.
The service, previously named PlayStation Suite, will bring Sony PlayStation games to a variety of mobile devices. This initial launch will include Australia, Canada, France, Germany, Italy, Japan, Spain, the UK and the USA.
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Categories: Applications, News
Tags: asus, wikipad, htc, sony, gaming, australia, canada, france, germany, italy, japan, spain, uk, usa
The latest research from the comScore MobiLens service shows that one in eight European smartphone owners has completed a retail transaction on their mobile phone.
The study, which looked at mobile commerce across France, Germany, Italy, Spain and the United Kingdom, noted that 19.5 million smartphone users across these ‘EU5’ countries had accessed retail content, with 75% of them conducting and completing a purchase. That’s over 14.5 million mobile shoppers across Europe.
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Categories: Retailing, Applications, News
Tags: research, payments, shopping, uk, spain, france, germany, italy, europe
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