Instead of producing a regular mobile industry news podcast this week, we're asking for a favour.

You see, we don't really know much about our listeners - and that doesn't make it easy for us to attract the sponsorship that keeps our programmes free for you to download.

Every week we produce our podcast of news and opinion for the UK mobile phone industry - and every week we give it away on our own web site, on iTunes and through our online partners, including Mobile News and the IMPDA.

But by giving away each programme, we're not able to tell potential advertisers and sponsors very much about our audience.

So this week we'd like you to answer a handful of simple questions. There's nothing tricky and we won't ask for any personal details - all we want is some general information.

You can take the survey by clicking here. There are just nine questions, so we reckon it'll only take a couple of minutes.

Please take our survey - and help ensure the future of The Fonecast.

[UPDATE: TheFonecast.com survey is now closed]