Podcast - 30th April 2013
It feels like many people are hanging on to mobile advertising as the future of mobile marketing.
Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.
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New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.
It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.
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ABI Research says shipments of smartphones costing under $250 will increase from 259 million this year to 788 million in 2018.
That’s an increase in smartphone market share from 28% in 2012 to 46% by 2018.
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Podcast - 17th April 2013
In our 30-minute podcast this week we're talking about the OFT's app investigation, Ofcom's plans for premium rate calls and the growth of Android malware.
We also discuss Microsoft's complaint about Google, an increase in mobile advertising and 'hacking' aircraft navigation using a smartphone.
Number of views (287)
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Categories: Retailing, Networks and operators, Operating systems, Applications, Podcasts
Tags: podcast, ee, 4g, uk, legal, applications, europe, google, android, virus, o2, tariff
Podcast - 27th March 2013
Today's edition of The Fonecast takes a look at the top mobile-related news stories from the past week, including the new Google Keep app, Apple's mapping acquisition and Facebook's VoIP service.
We also cover the BlackBerry World application store, a new UK 4G survey from eBay, in-car connectivity and the recent Yahoo! purchase of Summly.
Number of views (313)
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Categories: Handsets and manufacturers, Retailing, Networks and operators, Operating systems, Applications, Podcasts
Tags: podcast, google, android, apple, ios, facebook, voip, data, research, oracle, yahoo, location
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