A new report from Juniper Research says the continuing surge in mobile internet usage, combined with the increasing number of smartphones and featurephones with built-in integrated GPS receivers, will see location-based local search and information services used by nearly 1.5 billion mobile users by 2014.
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Last year – in fact, exactly a year ago today – we reported that Californian mobile developer HipLogic had created the SnappLife application store for The Carphone Warehouse in the UK.
The two companies are now announcing HipLogic Live (which replaces the 'SnappLife' branding). This, much like SnappLife, is a free application that helps consumers connect to social networking sites, provides media content and also offers an App store. It'll be preloaded on a number of mobile phones.
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The Mobile Marketing Association and Luth Research have published research that shows about a fifth of US adult mobile phone owners have used their handsets for shopping (mobile commerce or 'm-commerce') in the last month.
It's defining mobile commerce as "the one- or two-way exchange of value facilitated by a mobile consumer electronic device, which is enabled by wireless technologies and communication networks."
The new survey found that 17% of respondents used their mobile phone to purchase applications, ringtones and other digital content. 6% used their phone to receive coupons or discounts and 6% used their mobile phone to purchase physical goods or non-mobile content/services.
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