UK virtual network Ovivo Mobile, which launched its ad-funded mobile phone service earlier this year, has admitted it’s had to change its pricing model due to consumer fraud.
In a blog post that was also sent as an email to the MVNO’s customers, Ovivo Mobile CEO Dariush Zand said recent tariff changes were necessary to prevent the company from being jeopardised by a small group of fraudulent users.
Mark Bridge writes:
The idea of a free mobile phone network is a dream for many consumers – and potentially a nightmare for traditional mobile operators. Most notably we saw Blyk launch an ad-funded network in the UK five years ago, with the MVNO closing in 2009 as the company’s business model changed.
In this week’s podcast feature I’ve been talking to someone who’s just launched a brand new mobile service that’s giving away calls, text messages and data in return for advertising. The company is Ovivo Mobile, it launched last month and it’s currently targeting students to sign up.
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We talk to Dariush Zand, founder and CEO of Ovivo Mobile, about his new advertising-funded UK MVNO. Our conversation covers everything from setting up a 'virtual network' to Ovivo's plans for the future.
This week's podcast starts with Nokia's billion-pound loss, although there's plenty of good news as well. We discuss it all - from UK ad-funded network Ovivo Mobile to Barclaycard's new spin on mobile payments.
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Mark Bridge writes:
We’ve had a few sets of quarterly results in the past week. Let me summarise as best I can.
Qualcomm: doing very well, thank you.
Microsoft: pretty decent, although no-one’s talking much about phones.
Intel: not as good as before, although better than expected.
Nokia: sorry, we’ve lost a billion Euro. Well, we did warn you...
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