Staff at major UK retail shops are more likely to recommend a Samsung smartphone or tablet than an Apple device, according to a small survey carried out in London by Informa Telecoms & Media.
A mystery shopper who visited eight shops on Oxford Street in London found that Apple and Samsung were the most promoted brands while Huawei, LG, Motorola, RIM and ZTE had little high-street presence.
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or why Huawei need to spend their £1.6 billion profit on marketing
James Rosewell writes:
Huawei is a company one can’t miss at Mobile World Congress. They bring their own building! Plus last year a wonderful “Pegasus” flying horse sculpture made using Ascend handsets was proudly displayed next to the main fountain to hail the launch of the Ascend series of handsets.
Huawei has been busy following MWC12. They now run major parts of Everything Everywhere, Three and O2’s network in the UK. On a less positive note they’re not welcome in the US.
But how has the devices side of the business performed?
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It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.
Yes, Christmas is over and everyone’s thinking about Mobile World Congress.
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Every mobile network customer can be offered an individually tailored deal
Mark Bridge writes:
Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.
Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.
HTC Corporation and UEFA have agreed that HTC will be the official mobile phone supplier partner of the UEFA Champions League and UEFA Europa League for the next three years.
UEFA (Union des Associations Européennes de Football) is the governing body of European football.
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