Latest Podcast



Featured Articles

Wednesday, October 10, 2012

UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership. In fact, 7% of all digital ad spend now involves some form of mobile advertising.

72% of mobile ad revenue (£131.6 million) is from search-related advertising, while the remainder is from display, video, SMS and MMS advertising.

Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, said “Almost 60% of people in the UK have a smartphone, average UK household broadband speed is now 9MB and social media accounts for one fifth of all internet time. As digital technology and services evolve to make consumers’ lives easier, more connected and more fun, it’s no surprise that advertisers are coming to the digital party with bigger budgets, despite the challenging economic times elsewhere. However, there’s still plenty of room for growth. Take mobile; 60% of the UK’s 100 biggest advertisers still don’t have a mobile-optimised website yet consumers spend almost 70% longer on sites which are. If all advertisers get wise to this, we’re likely to see significant mobile growth for some time yet.”

[Research]

IAB UK Digital Advertising H1 2012
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
1234567810Last

Recent Podcasts

The week's top mobile news stories: Vodafone expands, EE celebrates and Europe prepares

Podcast - 19th March 2014

We begin this week's programme by looking at Vodafone's acquisition plans in Spain before moving on to discuss universal mobile chargers and 4G roaming.

There's also time to talk about UK mobile coverage, EE's new customer tracking service, contactless transactions and a smartphone camera that can identify objects hidden behind something else.

Author: The Fonecast
0 Comments
Article rating: No rating

Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Podcast - 13th March 2014

This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of smartphone manufacturing, we spoke to Johan Lodenius of semiconductor company MediaTek.

He gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile payments, new smartphones, wearable devices, connected cars, CeBIT and David Cameron

Podcast - 12th March 2014

This week's programme opens with a quick look at David Cameron's commitment to 5G technology and the Internet of Things, which was made in a speech at CeBIT.

Iain and Mark then move on to talk about the other big mobile news headlines from the past few days, including the forthcoming Paym m-payment service, new HTC and LG smartphones, the growth of Chinese handset manufacturers, wearable devices, in-car connectivity and damaged iPhones.

Author: The Fonecast
0 Comments
Article rating: No rating

The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Author: The Fonecast
0 Comments
Article rating: No rating

We talk about 4G LTE coverage and device sensors with OpenSignal at Mobile World Congress

Podcast - 6th March 2014

Even at Mobile World Congress, the relevance of the mobile network operator can sometimes be forgotten. So for a different perspective on this year's event, we spoke to Samuel Johnston from British mobile crowd-sourcing firm OpenSignal.

Samuel discussed the announcements from MWC14 and OpenSignal's latest report into 4G LTE coverage around the world, as well as giving us an exclusive insight into OpenSignal's next research subject.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First567810121314Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement