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UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

Author: The Fonecast
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Article rating: 5.0
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 6th June 2007

The team debate the pros and cons of regulation, review the Nokia 8600, bring you the latest news from the past 7 days, and look at some software for keeping your data safe and easy to access on your mobile.

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Podcast - 28th May 2007

The Fonecast has teamed up with Mobile News to bring you the latest news in the mobile industry, review the Motorola RAZR2 and review the best mobile software in the form of "Skill Ball Bingo" and "Best Full Screen Caller". Also the team ask "Have Vodafone and Orange killed Mobile Voice-over-IP?"

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Podcast - 22nd May 2007

This week the team debate the number of Operating Systems for mobile phones, review the Motorola MOTO Z8, bring you all the latest news headlines and even find time to review Worms 2007 and Mobile Spy.

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Podcast - 15th May 2007

The team debate the merits of the Mobile Internet, bring you mobile news from the past 7 days, review the Orange SPV M700 and Sony Ericsson P1i, plus look at X-Men Genetix and Total Recall mobile software.

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Podcast - 8th May 2007

This week the team debate consolidation in the UK mobile industry. Plus review the Goldfish X800 and BlackBerry Curve, and take a peek at America’s Cup Mobile Racer and SBSH Facade. All this plus the latest mobile news, from our mouth to your ears!

Author: The Fonecast
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