Latest Podcast



Featured Articles

Sunday, January 15, 2012

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

For a moment, I thought a recent press release from the US-based Gazelle electronics trade-in service would be this week’s final news story - but now I don’t think it will. Why not?  Let me explain.

Gazelle was at CES in Las Vegas last week, asking attendees about their mobile phone ownership and their outlook on life. It discovered, believe it or not, that iPhone owners are the most up-beat about life, Android customers keep themselves busy and BlackBerry users are pessimists. Incidentally, when I say “believe it or not”, I’m choosing “not”.

But Gazelle insists it’s true. Zero percent of BlackBerry users usually expect the best, contrasting with 29% of iPhone users and 60% of iPad users. Similarly, 52% of iPhone users are optimistic about their future while just 28% of Android smartphone users share that optimism.

Here’s a little more detail:

iPhone and iPad users are optimistic, calm and social

In uncertain times, 29% of iPhone users and 60% of iPad users expect the best
52% of iPhone users and 58% of iPad users are always optimistic about their future
25% of iPhone users and 26% of iPad users don't get upset too easily
65% of iPhone users and 52% of iPad users enjoy their friends a lot

Android users are generally optimistic and active

28% of Android smartphone users and 36% of Android tablet users are always optimistic about their future
48% of Android smartphone users and 64% of Android tablet users think it's important to keep busy
31% of Android smartphone users and 55% of Android tablet users often expect more good things to happen than bad
18% of Android smartphone users and 27% of Android tablet users don't get upset too easily

BlackBerry users are pessimistic and uneasy about their future

33% of BlackBerry users believe if something can go wrong for them, it will
33% of BlackBerry users rarely count on good things happening to them
16% of BlackBerry users hardly ever expect things to go their way
0% of BlackBerry users usually expect the best

Sorry, I’m not convinced. Never mind margins of error and sample sizes, it all seems rather implausible to me. Mind you, if those consumers had been asked about their optimism for the mobile operating system they’d chosen... perhaps those figures wouldn’t be so implausible after all!

You can find our weekly mobile industry podcasts on iTunes, via our RSS feed or on our Facebook page. Alternatively, simply use the built-in audio player on the home page of our website.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 12844

Tags: research opinion android blackberry ipad iphone

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

The week's top mobile industry news stories, from Motorola to malware

Podcast - 5th February 2014

This week's podcast starts with Lenovo's purchase of the Motorola Mobility smartphone business. Was it a good deal for everyone?

We also talk about network infrastructure sharing in the UK, mobile malware, 3G coverage, misleading apps, mobile advertising, Samsung's retail plans and global tablet sales.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile network disagreements, unexpected price rises, patents, takeovers and 4G data

Podcast - 29th January 2014

We start this week's podcast by looking at the new Ofcom rules that should end unexpected mid-contract price rises for UK mobile phone customers.

There's also talk about misleading mobile network advertising, patent agreements, takeover bids, satellite broadband and 4G data usage... plus a curious patent application from Google.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile payments, connected contact lenses, secure smartphones and much more

Podcast - 22nd January 2014

In this week's podcast, James Rosewell and Mark Bridge talk about the new Zapp mobile payment scheme, Google's healthcare plans and an ultra-secure smartphone.

Also on the agenda are HP's new phablets, Jimmy Wales joining a UK MVNO, Apple's in-app purchases and plenty of research about tablets.

Author: The Fonecast
0 Comments
Article rating: No rating

Google acquires Nest, O2 closes its Wallet, SMS usage falls... plus the rest of the week's mobile industry news

Podcast - 15th January 2014

This week's podcast starts with talk about money, as Google buys smart thermostat company Nest Labs while O2 UK closes its mobile Wallet product.

We're also looking at the decline of SMS text messaging in the UK, the end of the Cash4phones recycling business, an alleged security breach that wasn't what it seemed, mobile service on the Channel tunnel and the growth of 4G.

Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2014 and beyond with Florent Stroppa of OnMobile

Podcast - 10th January 2014

Mark Bridge talks to Florent Stroppa, General Manager Europe for mobile value-added service specialist OnMobile.

In today's programme Florent explains what 2014 holds for the mobile industry, what he thinks will happen in the slightly more-distant future - and what lessons we can learn from 2013.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First89101113151617Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement