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Survey: companies are missing out on using mobile to make their customers feel cared for

Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

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Mobile messaging provider Mblox acquires CardBoardFish and Zoove

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

Author: The Fonecast
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The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

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New strategy and online identity for mBlox

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

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New mTicket app for UK rail travel

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

From CES to customer service, we talk about all the latest mobile tech news

Podcast - 8th January 2014

Iain Graham, James Rosewell and Mark Bridge return with their first mobile industry podcast of 2014.

This week they're looking at new Samsung, Sony and ZTE products from CES, they're talking about Android embedded in cars, they're catching up with the latest news from BlackBerry, they're discussing cheque payments by smartphone, they're revealing complaint data from Ofcom and they're investigating quite a few other stories as well.

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We make our mobile industry predictions for 2014 and review our end-of-year forecasts from 2013

Podcast - 18th December 2013

It's our last podcast of the year, which is the traditional time for us to predict what'll be happening in the mobile phone industry during the next 12 months... from forthcoming consumer technology to deals between network operators.

As well as making our 2014 predictions, we'll also be reviewing those we made last year and discovering how accurate our forecasts for 2013 really were.

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Bill shock, cheaper roaming, court injunctions, satellites, shopping and loads more mobile industry news

Podcast - 11th December 2013

This week we're talking about a UK government deal to prevent bill shock, good news for some UK consumers visiting the USA, a court threat to HTC sales, new high-speed satellite broadband, mobile search, mobile shopping and much more.

Join Iain Graham, James Rosewell and Mark Bridge for an informed and entertaining look at all the major mobile industry news stories from the past seven days.

Author: The Fonecast
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Sailfish smartphones, shopping, security, spectrum shortages and several supplementary stories

Podcast - 4th December 2013

It's been a week of diverse mobile headlines in which Jolla started selling its Sailfish smartphone, mobile shopping broke records and BlackBerry's CEO looked to the future.

We're also talking about smartphones for seniors, battery life, a looming spectrum shortage, phone theft and Sony's Smart Wig. Something for everyone, surely!

Author: The Fonecast
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We interview James Atkins of UK-based smartphone manufacturer Kazam

Podcast - 29th November 2013

In today's programme we're talking to James Atkins, co-founder and Chief Marketing Officer of smartphone manufacturer Kazam.

The company launched earlier this year and has just announced its first seven Android-based handsets. James explains the story behind Kazam's creation, the company ethos, its product range and its plans for the future.

Author: The Fonecast
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