Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week's podcast begins with news about the new 'quad play' television service offered in the UK by EE.

We also talk about HTC's new camera, an ethical smartphone, a complaint from Ofcom, mobile payments, machine-to-machine connections and yet another online security breach.

We begin this week's podcast with stories that go beyond the mobile industry, as HP plans to split into two companies and eBay prepares to separate itself from PayPal.

We're also talking about the Microsoft/Samsung legal case, a new Tesco tablet, BT's updated text relay service, a new way to avoid buying a stolen iPhone... and #Hairgate.

In this week's podcast we begin with more news about Phones 4u, as Carphone Warehouse steps in to help iPhone 6 buyers.

We also talk about problems at Apple, a brand new handset from BlackBerry, mobile payments, phones on planes and a device that promises to stop people from texting while driving.

This week's podcast begins with the latest news from Phones 4u, where hundreds of jobs have been saved but there are a large number of redundancies as well.

Iain, James and Mark then talk about new products from Amazon, BlackBerry and Panasonic, mobile payment innovation from Indonesia and the UK, the acquisition of IoT specialist Neul and Apple's updated privacy policy.

Iain Graham, James Rosewell and Mark Bridge start this week's podcast by looking back at the launch of the iPhone 6, the Apple Watch and the Apple Pay service.

They then move on to discuss the troubles at Phones 4u, a UK smartphone launch from O2, another smartphone launch that's been put on hold, Microsoft's gaming plans - and more.