Latest Podcast



Featured Articles

Monday, August 17, 2009

A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

Well, things change. You can’t blame Blyk for adapting as the mobile environment evolves. But they way they’re doing it? That’s got me puzzled.

First, they appeared to be dropping their customers pretty unceremoniously. Their press release in July said “Blyk members will continue to enjoy all the benefits of the service until 26th August, at which point Blyk’s MVNO operation ends in the UK. Since Blyk’s inception its members have freely aired their opinions and demonstrated their independence and individuality. Thus, as young people do, Blyk members will select the best alternative on the market to meet their individual needs.”

That’s a message that could easily be interpreted as “clear off, we don’t owe you anything – you’ve got a month to find yourself a new network”. A few customers left less-than-positive comments on the Blyk UK blog – and that might have been the end of the negative comments if Blyk hadn’t asked its members what they’d thought about the Blyk experience. Fair enough; a bit of consumer research is generally useful. But then Blyk published its members’ comments. Over three thousand comments that, amongst the plaudits, included Blyk is crapA rip off and Your rubbish. You don't work. Those are some of the more polite ones. Yes, the majority are positive – but that’s to be expected when you ask your customers for their best experience. And now they’re preserved online. Well, preserved for a while anyway.

So that’s me doubly puzzled. Why give the impression that you’re dumping your loyal customers and you don't really care who they choose next – and why publish so many comments that are either negative or irrelevant?

Yes, irrelevant. Some of Blyk’s customers clearly didn’t have a clue about the fiscal mechanics of the world they inhabited. “I dont like to have a limit on how much i can text or cal,so why did u give limit? Now u might say, well u can top up, however why shall i waste my money when u can give me free credit?”

There’s no neat end to this particular article. No Izzard-like twist that returns me to the beginning. Instead I’ll leave with another of those negative comments that – as I said earlier – are very much in the minority but can’t help but make me smile.

Awful. Things just got worse and worse from the moment i joined. First you rip us off by "giving us more flexibility" and greatly diminishing our text allowance, then you sell out and stop your decreasingly helpful service to make an extra couple quid a month. Something tells me you won't be posting this one.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, OpinionNumber of views: 16231

Tags: blyk uk mvno opinion

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
123578910Last

Recent Podcasts

A podcast packed with smartphones galore... from Samsung, Sony, Microsoft and Motorola

Podcast - 10th September 2014

James Rosewell and Mark Bridge return from their summer break with a podcast full of smartphones and smart watches.

As well as products from Samsung, Sony, Microsoft, Motorola, HTC and Kazam, there's talk of Opera's new browser deal, a potential change on the UK high street... and a mobile app that connects to a Bluetooth toothbrush for improved toothpaste coverage.

Author: The Fonecast
0 Comments
Article rating: No rating

We review the CAT B100 rugged mobile phone

Podcast - 30th July 2014

Mark Bridge takes an in-depth look at the CAT B100 rugged phone from Bullitt Mobile.

The CAT B100 is designed to withstand rather more than everyday bumps and knocks - which is why Mark drops his mobile phone on the pavement, submerges it in his washing-up bowl and shuts it in the freezer.

Author: The Fonecast
0 Comments
Article rating: No rating

Microsoft cuts its mobile staff, Apple finds a new partner and Yahoo! makes an acquisition

Podcast - 23rd July 2014

We start this week's podcast with news that thousands of Microsoft's ex-Nokia employees are losing their jobs.

Other topics for discussion include the new Apple and IBM partnership, Yahoo's acquisition of Flurry, regulating mobile games, improving rural mobile coverage, BT's new phone service and some management movements.

Author: The Fonecast
0 Comments
Article rating: No rating

Florent Stroppa of OnMobile talks about the state of the mobile telecom industry, from network deals to smart wearables

Podcast - 18th July 2014

In this podcast Mark Bridge talks to Florent Stroppa from mobile value-added service specialist OnMobile about the state of the mobile industry in 2014.

They discuss the dominance of Apple and Samsung, network consolidation, the new Amazon Fire smartphone, smart wearables and much more.

Author: The Fonecast
0 Comments
Article rating: No rating

National security, phones for children, a new UK mobile network and a change of name

Podcast - 16th July 2014

This week's mobile industry podcast begins with a quick look at the UK government's emergency legislation affecting fixed-line, mobile phone and broadband traffic.

We then talk about Microsoft's plans, a new virtual network from the Post Office, Samsung's renamed app store, budget 4G smartphones, a wearable phone for children and some misleading advertising.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
123578910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«April 2024»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive

Terms Of Use | Privacy Statement