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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Author: The Fonecast
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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Author: The Fonecast
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Article rating: 5.0

Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Author: The Fonecast
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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Author: The Fonecast
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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Author: The Fonecast
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
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Recent Podcasts

A podcast packed with smartphones galore... from Samsung, Sony, Microsoft and Motorola

Podcast - 10th September 2014

James Rosewell and Mark Bridge return from their summer break with a podcast full of smartphones and smart watches.

As well as products from Samsung, Sony, Microsoft, Motorola, HTC and Kazam, there's talk of Opera's new browser deal, a potential change on the UK high street... and a mobile app that connects to a Bluetooth toothbrush for improved toothpaste coverage.

Author: The Fonecast
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We review the CAT B100 rugged mobile phone

Podcast - 30th July 2014

Mark Bridge takes an in-depth look at the CAT B100 rugged phone from Bullitt Mobile.

The CAT B100 is designed to withstand rather more than everyday bumps and knocks - which is why Mark drops his mobile phone on the pavement, submerges it in his washing-up bowl and shuts it in the freezer.

Author: The Fonecast
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Microsoft cuts its mobile staff, Apple finds a new partner and Yahoo! makes an acquisition

Podcast - 23rd July 2014

We start this week's podcast with news that thousands of Microsoft's ex-Nokia employees are losing their jobs.

Other topics for discussion include the new Apple and IBM partnership, Yahoo's acquisition of Flurry, regulating mobile games, improving rural mobile coverage, BT's new phone service and some management movements.

Author: The Fonecast
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Florent Stroppa of OnMobile talks about the state of the mobile telecom industry, from network deals to smart wearables

Podcast - 18th July 2014

In this podcast Mark Bridge talks to Florent Stroppa from mobile value-added service specialist OnMobile about the state of the mobile industry in 2014.

They discuss the dominance of Apple and Samsung, network consolidation, the new Amazon Fire smartphone, smart wearables and much more.

Author: The Fonecast
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National security, phones for children, a new UK mobile network and a change of name

Podcast - 16th July 2014

This week's mobile industry podcast begins with a quick look at the UK government's emergency legislation affecting fixed-line, mobile phone and broadband traffic.

We then talk about Microsoft's plans, a new virtual network from the Post Office, Samsung's renamed app store, budget 4G smartphones, a wearable phone for children and some misleading advertising.

Author: The Fonecast
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