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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Author: The Fonecast
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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Author: The Fonecast
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Article rating: 5.0

Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Author: The Fonecast
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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Author: The Fonecast
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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Author: The Fonecast
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
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Recent Podcasts

The week's biggest mobile industry news stories, from flying smartphones to falling profits

Podcast - 9th July 2014

We have a varied collection of mobile industry news stories in this week's podcast, including new rules affecting airline passengers with smartphones.

We also talk about BlackBerry giving up its European research centre, Vodafone installing fibre-optic broadband, Samsung's profits, spending on mobile advertising, M2M adoption and WiFi on trains.

Author: The Fonecast
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Talking about smartwatches, smartphones, roaming charges and customer complaints

Podcast - 2nd July 2014

In this week's podcast we talk about two of the big announcements from Google I/O: a new version of Android and the retail launch of smartwatches powered by 'Android Wear'.

We also talk about Android-based smartphones from Nokia and Blackphone, network complaints in the UK, a reduction in European roaming charges and mobile ticketing.

Author: The Fonecast
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A week of mobile news, including a US launch for the Amazon Fire smartphone and a UK launch for Google Glass

Podcast - 25th June 2014

This week's podcast covers the launch of the first Amazon smartphone and the introduction of Google Glass to the UK.

We also talk about new WiFi-powered voice services from EE and Three, plans to reduce mobile 'black spots', BlackBerry's app partnership, smartphone theft, 4G innovation... and rechargeable trousers.

Author: The Fonecast
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A week of mobile news: 5G technology, takeovers, tablets, tax and trackers

Podcast - 18th June 2014

We open this week's podcast with news about the European Commission and South Korea working together on 5G mobile technology.

There's a quick look at Samsung's new tablet, some acquisition deals to talk about, a tax investigation, research into wearable devices and plenty of other mobile industry news as well.

Author: The Fonecast
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Mobile industry news... including new smartphones, new tablets and a new satellite broadband service

Podcast - 11th June 2014

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.

Author: The Fonecast
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