The Mobile Marketing Association has arranged over $1 million in funding to launch new global research into the impact of mobile marketing.

The project, which is believed to be the first global research project of its kind, will test real marketing campaigns to determine the economic value of investing in mobile channels compared to traditional marketing channels. It’s been named SMoX.me: Smart Mobile Cross Marketing Effectiveness.

The Mobile Marketing Association has announced the new members who’ll be joining its EMEA board of directors. 13 new members have been elected by the MMA’s membership to join 11 existing board members who weren’t up for re-election.

In addition, Kerstin Trikalitis, CEO of Out There Media, has been appointed to chair the MMA EMEA board.

Google and the Mobile Marketing Association (MMA) have updated ‘Our Mobile Planet’, the mobile consumer data resource they created last October. It provides free access to data and research from 40 countries in collaboration with the IAB and Ipsos MediaCT.

As part of the re-launch, Google commissioned new research that looked at internet use on smartphones.

The Mobile Marketing Association has announced an updated version of the MMA Universal Mobile Ad Package, which details the ad formats it’s recommending as industry standards for mobile web and in-app advertising.

It follows a consultation period launched in December.

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines.

It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Iain, James and Mark begin this week's podcast with Apple's recent iOS 8 revelation and its plan to acquire Beats Electronics.

They then move on to discuss Samsung's Tizen-powered smartphone, a new flagship device from LG and the latest Microsoft Surface tablet - as well as a network takeover in Ireland, BlackBerry’s M2M moves and UK price changes for Vodafone.

This week's podcast begins with news about the creation of Dixons Carphone plc. We then move on to talk about patent-related legal action, customised Braille phones and the health concerns of children using smartphones.

There's also time to discuss tablet shipments, potential protests and foreign network sales.

This podcast contains the audience question-and-answer session from 'Cloud Computing and Mobile'; a Mobile Monday London event held on 12th May 2014.

The discussion was chaired by Camille Mendler, Principal Analyst at Informa, with a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

Cloud Computing and Mobile was the title of the Mobile Monday London event on 12th May 2014.

The session was chaired by Camille Mendler, Principal Analyst at Informa, who was joined by a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

This week's podcast begins with a new keenly-priced flagship smartphone from Huawei. We then move on to talk about a UK price promise from Vodafone, mobile payments, feature phone upgrades, WiFi hotspots and the benefits of a Carphone/Dixons merger.

Iain Graham, James Rosewell and Mark Bridge condense all the biggest mobile industry news headlines from the past 7 days into a free 30-minute podcast.