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Monday, July 14, 2014

Vodafone announces budget own-brand 4G smartphones

Vodafone has announced two new own-brand 4G smartphones: the Vodafone Smart 4 power and Vodafone Smart 4 turbo. They join other non-4G devices in the company’s ‘Smart’ range.

Both new phones run Android v4.4 (‘KitKat’) and are equipped with a set-up wizard as well as a selection of Vodafone apps. In addition, they’re supplied with NFC tags that can be programmed to activate features on the phones.

The Vodafone Smart 4 power is the flagship device, with a 5-inch qHD screen, a 5 megapixel camera and a MediaTek 1.3GHz quad-core processor. It’ll be available on ‘pay monthly’ and pre-pay deals (despite Vodafone's current lack of 4G pre-pay price plans in the UK), with pre-pay pricing from €169 (around £135) depending on markets.

Described as “the most affordable 4G smartphone in the Vodafone range”, the Vodafone Smart 4 turbo is priced from €99 (around £79). It has a 4.5-inch screen and a 1.2GHz quad-core processor.

Patrick Chomet, Vodafone group terminals director, said “The new Vodafone smartphones are ideal for anyone looking for the best 4G experience at a budget price. Put the Vodafone Smart power or turbo together with our Vodafone 4G plans and you have the perfect package: ultra-fast 4G networks, generous data, call and text allowances, and great support.”

Although availability in the UK hasn’t been confirmed, both handsets are expected to be available across Vodafone markets within the next few weeks.

Earlier this year, EE introduced an own-brand £99.99 smartphone called the Kestrel, which was described at the time as the UK’s lowest priced 4G smartphone.

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