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Thursday, December 9, 2010

A quarter of UK consumers will use their mobiles to help with Christmas shopping

A new study from the Mobile Marketing Association and Lightspeed Research says 24% of UK mobile users will be searching for Christmas gift ideas on their mobile phones this year. (In France it’s just 19% and in Germany it’s 32%).

In addition, 16% of UK consumers plan to use their mobile phone to purchase or pay for gifts; a figure that’s higher than the result from Germany (14%) and France (5%).

56% of people using their mobile phones for Christmas shopping expect to do so before leaving for stores, with 40% planning to use their travelling time for mobile shopping and 11% expecting to use their phone when waiting at the checkout. However, there’s also a strong link between mobile shopping and physical purchases: 19% of Brits using their mobile phone as part of Christmas shopping are likely to search for the location of a ‘real’ shop.

Overall, 66% of UK mobile phone owners said they expected to use their mobile for Christmas shopping and organising (excluding making phone calls).

Peter A Johnson, the MMA’s vice president of market intelligence and author of the study, said “The findings from the latest research demonstrate the growing opportunity for European retailers to readdress the mobile channel to target end users. Consumers are now using their mobiles for a number of shopping related activities which marketers need to be aware of when optimising both their mobile and in-store retail experiences.”

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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