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Wednesday, August 1, 2012

4G devices drive WiFi and cellular data usage

New research prepared by Mobidia Technology and Informa Telecoms & Media has revealed that 4G LTE availability is stimulating increased data usage, not just on the 4G networks but also by 4G devices using WiFi networks. The study involved a sample of the 1.5 million international users who have downloaded Mobidia’s My Data Manager smartphone application.

The study showed that Android users often use more cellular data than iPhone users but, when WiFi is added to the mix, iPhone users average 37% more data per month than Android customers. Tariffs with higher data allowances tend to see more cellular data usage, although WiFi usage is consistent across cellular data plans.

Chris Hill, Vice President of Marketing at Mobidia, said “Mobidia’s device-centric approach to a comprehensive understanding of wireless subscribers continues to yield a unique view and valuable insights into how people use their smartphones and tablets. Operators, OEMs, and others in the industry building networks, devices, offers and plans really need to fully understand data usage on all networks, including Wi-Fi, to truly understand how subscribers are using and valuing their technology.”

Thomas Wehmeier, principal analyst at Informa, said “Mobidia’s data shows that Wi-Fi is now established as the primary means of data connectivity for a large and growing base of smartphone users across all major operating systems. The key for operators to monetize additional cellular usage will be to invest in and enhance the capabilities of existing mobile networks, to identify and prioritize applications that are reliant on the inherent benefits of cellular networks, and, most importantly, to develop pricing strategies that allow operators to realign the price of access with the undoubted value perceived by the vast majority of customers. Mobidia's data can provide the key insights to help operators achieve these goals.”

[Whitepaper]

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

However the reality of NFC payments appears a lot further away. The Point of Sale (POS) technology appears to be badly deployed by some of the first-phase retailers mainly made up of low-value high-volume businesses like coffee shops, fast food outlets and newsagents.

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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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