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Saturday, June 22, 2013

Amazon and Argos are the UK’s most-visited mobile retail web sites

A new survey has listed the UK’s most popular online retailers according to the amount of visits from mobile devices. The IMRG-Experian Hitwise Mobile Hot Shops List puts Amazon UK in first place and Amazon.com third, giving them over 10% of all mobile visits to retail sites in April 2013. Argos was in second place with 2.3% of visits.

Comparing the mobile list with the Hitwise list of desktop visits shows very few differences, although Apple is notably absent from the mobile top 10.

James Murray, Digital Insight Manager for Experian Marketing Services, said “Technology is changing our lives and with smartphone penetration in the UK approaching 60% of the population, mobile shopping is rapidly expanding.  The brands that can provide a seamless experience for their customers regardless of device are the ones that are flourishing and it is no coincidence that there is significant overlap between the top 10 retailers from mobile visits and the top 10 of the Hot Shops list. This is also evidenced by leading providers like Apple, Orange, O2, Carphone Warehouse and 3Store rising up the list since last year. Overall online retail continues to grow at a considerable pace with UK Internet visits up 30% year-on-year for the first quarter of 2013. The UK now spends 10% of all time online shopping and the Hot Shops list remains an important barometer to measure where shoppers are going to make their retail purchases.”

According to the report, mobile commerce now accounts for 20% of the UK online retail market, having grown from less than 1% in 2010.

Top 10 mobile sites: IMRG-Experian Hitwise Mobile Hot Shops List

1 Amazon UK
2 Argos
3 Amazon.com
4 Next
5 Tesco
6 Debenhams
7 Marks & Spencer
8 ASOS
9 John Lewis
10 New Look

Top 10 desktop sites: IMRG-Experian Hitwise Hot Shops List

1 Amazon UK
2 Apple
3 Argos
4 Amazon.com
5 Next
6 Tesco
7 ASOS
8 Marks & Spencer
9 John Lewis
10 Debenhams
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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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