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Saturday, August 13, 2011

HTC invests in 'Beats by Dr Dre'

HTC Corporation has announced a partnership and investment deal with Beats Electronics, the company behind the ‘Beats by Dr. Dre’ audio products. As a result, HTC will be releasing a number of devices that include Beats sound innovations in the autumn.

Beats Electronics will continue to operate as a separate company with Jimmy Iovine as Chairman.

Mr Iovine, who is also Chairman and CEO of Interscope Geffen A&M Records - which is a division of Universal Music Group and a stakeholder in Beats - said “The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future. For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

Peter Chou, CEO of HTC Corporation, said “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is planning to buy 51% of Beats Electronics for a maximum $309 million.

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Opinion Articles

The two-tier mobile internet: a different perspective

Mark Bridge writes:

If I start talking about a ‘tiered internet’ with a differing quality of service depending on the amount a customer pays, you’d probably start thinking about the topic of net neutrality. Yet Orange has plans to treat some of its mobile web traffic differently... and it’s being seen by many as a positive step.

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Last week at The Fonecast: 23rd January 2012

Mark Bridge writes:

We’re starting the week with breaking (but not entirely unexpected) news that RIM has a new CEO. Just one, not two. We’ll be talking much more about him in Wednesday’s podcast. In fact, RIM’s announcement concludes a week that’s been packed with big names - and big money as well.

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It's the wrong song

Mark Bridge writes:

“T’ain’t what you do (it’s the way that you do it)”

So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.

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Carnival of the Mobilists #257

Last week’s Carnival of the Mobilists was hosted here at TheFonecast.com... and this week the Carnival has travelled to the blog of mobile interaction designer Steven Hoober.

As always, it contains the web’s best writing on mobile and wireless - and this week’s contributors include our own James Rosewell.

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Last week at The Fonecast: 16th January 2012

Mark Bridge writes:

So that’s CES week over. This year’s show seemed particularly US-centric, given the amount of 4G LTE mobile technology kicking about. Not that the UK isn’t making its own 4G plans; far from it. But let’s start at the beginning...

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