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Monday, September 1, 2014

Almost half of email in the UK is opened on an iPhone

New figures from email delivery service SendGrid suggest that 46% of email in the UK is opened on an Apple iPhone, while 18% is opened on an iPad. The figures come from two 10-day survey periods in 2013 and 2014, covering more than eight billion emails sent by over 125,000 companies.

However, iPhone email usage is falling in the UK while iPad use is increasing. Year-on-year figures show iPhone-opened email falling by 13% and email opened on an iPad growing by 55%. iPad email usage has increased even more dramatically in other parts of Europe: up 85% in France, 92% in Germany and 97% in Spain.

Android usage for email dropped by 31% in the UK from 2013, although there have been significant year-on-year increases in Turkey (54%), France (65%) and Belgium (89%).

Globally, SendMail says Windows-based devices are the fastest growing segment for opening email. 320 million emails were opened on Windows devices in the last year, up 147% year-on-year. Despite this, Apple devices - Mac desktops, Macbooks, iPhones and iPads - were the most-used platform for opening email in 2014: they were responsible for opening 358 million SendGrid-delivered emails in the last year.

Jim Franklin, CEO of SendGrid, said “In the 32 years since the invention of email, Europeans have taken to a broad array of devices and operating systems to receive and send email. Now, mobile is dominant, but it’s interesting to see the varying rates of adoption of different devices across Europe. The Germans are having a love affair with the iPad while the Brits are falling out of love with Android. Despite the prominence of Mac globally, Windows is a particular favourite in France for email usage. For the first time since we began studying global email trends in 2010, the US has fallen below 50% of email opens for us. This puts us in a better position to provide a lens on email trends globally, and particularly in Europe where we continue to send more wanted email and build out our service.”

SendGrid delivers more than 100 billion emails per year and is used by 175,000 web application companies and developers, including Uber, Foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora.

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Opinion Articles

Last week at The Fonecast: 24th March 2014

The new iPhone no-one was expecting

Mark Bridge writes:

New Apple products! New Android smart watches!

You’d be forgiven for not having noticed either of those news stories last week. Apple did indeed announce a new iPhone – but it was simply a new iPhone 5c with just 8MB of memory.

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LTE fuels the race for the fastest network

Noam Green of Flash Networks writes:

The introduction and deployment of LTE networks offers real promise for both subscribers and operators worldwide. It brings the potential for revolutionary improvements in quality of experience for mobile broadband, and even faster downloads and video streaming.

Author: The Fonecast
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Last week at The Fonecast: 10th March 2014

Bye-bye Barcelona, hello Hanover

Mark Bridge writes:

As one show closes, so another show opens.

It’s now more than a week since we bid a sad farewell to Mobile World Congress 2014 – I imagine hotel rooms for 2nd to 5th March 2015 are already being booked – but there’s now CeBIT in Germany to look forward to. Prime Minister David Cameron kicked things off last night with a speech that talked about UK-German partnerships, more funding for research around the ‘Internet of Things’ and the development of 5G technology.

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WiFi technology, problems and solutions

explained by Professor Andrew Nix from the University of Bristol

In this presentation, which was originally given as part of the ‘Multimedia Content Delivery onto Mobile Platforms’ session at Mobile World Congress 2014, Professor Andrew Nix from the University of Bristol explains many of the often-forgotten truths about WiFi service.

If you’re an IT manager, working in a mobile phone shop, looking at tech product design or simply want to get the most from your mobile phone, Professor Nix has plenty of practical advice in this 20-minute video clip.

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Key themes from Mobile World Congress 2014

by Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays

The GSMA reported that 85,000 visitors attended Mobile World Congress this year, breaking all previous records for the show.

Andrew Skinner, Relationship Director of the Technology, Media & Telecoms team at Barclays, reflects on his time in Barcelona and some of the key themes to come out of this year’s show.

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