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EE offers 4G WiFi promotion from black cabs in London and Birmingham

EE offers 4G WiFi promotion from black cabs in London and Birmingham

A promotional deal with EE has seen 40 black cabs in London and 10 in Birmingham turned into mobile WiFi hotspots. Each taxi has been given its own 4G data connection via a MiFi wireless router.

The promotional 4GEE campaign will run for three months.

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London taxis expected to become mobile WiFi hotspots next year

London-based Eyetease Limited says it’s received approval from Transport for London to introduce a new WiFi service in London black cabs.

The service, which is called CabWiFi, will be free to passengers for 15 minutes after they’ve watched a 15-second advertisement. Drivers will be able to use the service via their own password.

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London minicab company puts free WiFi in all its cars

London minicab company puts free WiFi in all its cars

greentomatocars, which was established in 2006 as London’s first green minicab company, is now offering free WiFi in all its vehicles. It’s thought to be the first passenger car company in Europe to install a mobile hotspot service.

The company operates 300 Toyota Prius hybrid cars as well as people carriers and executive vehicles in the capital.

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New smartphone taxi app promises a response anywhere in the UK and Ireland

New smartphone taxi app promises a response anywhere in the UK and Ireland

A new mobile app called Click A Taxi has launched in the UK and Ireland, promising coverage across all towns and cities. It’s already available in Denmark, Sweden and Norway.

The Click A Taxi app is available for iPhone and Android devices. Customers who book via the app are located by GPS; the nearest participating taxi company is then located and the app provides regular updates on the arrival time. There’s no charge for the app and no fee for booking a journey.

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Interview with Neal Fullman, CEO of Get Taxi

Mark Bridge writes:

Get Taxi promises ‘a simpler, faster way to order taxis from your mobile phone’. But there’s much more to this ambitious company than its free mobile app. I spoke to Neal Fullman, the company’s CEO, to find out more.

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Opinion Articles

Beer o’clock

Beer o’clock

at Mobile World Congress 2014

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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Last week at The Fonecast: 3rd March 2014

The more things change, the more they stay the same

Mark Bridge writes:

So, that’s another Mobile World Congress in the bag. Yes, it was bigger than ever. Just like last year. Just like the year before, too.

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IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

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Last week at The Fonecast: 24th February 2014

Are you ready?

Mark Bridge writes:

Some companies have saved their big announcements for the week of Mobile World Congress. Samsung and Nokia, for example. Others have issued a press release in advance.

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When customer service stops working: a complaint about Vodafone

Iain Graham writes:

Vodafone’s admission last week that ‘some customers’ may have been experiencing issues with mobile services came three weeks late for me. I’ve been having my own ongoing battle with the network since the beginning of the month.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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