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Tuesday, October 8, 2013

UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013. It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

Mobile video advertising has grown particularly quickly, up 1,260% to £23 million in the first half of 2013.

These figures come from the latest Internet Advertising Bureau UK Digital Adspend report, which showed that total digital ad spending was up 17.5% from last year to a new high of £3.04 billion in the first half of 2013. That’s the equivalent of £66 for every person online in the UK.

Overall, UK consumers spent an average 43 hours a month online; 1 in every 12 waking minutes.

Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, said “Nothing illustrates the internet as an entertainment platform better than the fact that over one in five minutes online is accounted for by entertainment, and that advertisers spent almost 1,300% more on mobile video than a year ago. With smartphone penetration crossing the two-thirds landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1 billion threshold.”

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Opinion Articles

Last week at The Fonecast: 3rd February 2014

Patently obvious

Mark Bridge writes:

Patents were a very popular topic of conversation last week. Google sold its Motorola Mobility smartphone business to Lenovo but hung on to most of the patents. Does this mean the patents were the most valuable part of the business? Well, when you look at the difference between the original purchase price and the sale price, it seems a reasonable conclusion.

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Mark Bridge writes:

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Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

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Robin Kent writes:

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