News Articles

Tuesday, March 24, 2009

Mobile media is most popular indoors

Orange has just published its second research survey about mobile media usage. Called ‘Exposure 2’, the survey involved over 2000 mobile media users – email, downloading, music, web browsing etc - from all the UK’s networks. It shows that more people use their mobiles for media at home than anywhere else.

67% of participants who used their mobile for email did so in their home, with 56% of mobile web users doing their browsing at home. Meanwhile, mobile media usage on public transport tended to be entertainment services, such as TV, music and games – and, perhaps inevitably, local information and internet search were used most when ‘out and about’.

Overall, 81% of mobile media users accessed mobile media at least once a week, with 46% using it daily. There’s also good news for advertisers: 70% of participants were attracted by interactive marketing formats. [Press release]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1315

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement