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Thursday, May 7, 2009

Targeted mobile messages for horror film

Tormented: April PearsonIt’s a bold move to send advertising messages promoting the comedy/horror movie ‘Tormented’ to your customers. Virtual mobile network Blyk is that bold mover. The forthcoming film, which has been described as “a slasher for the Twitter generation”, stars Alex Pettyfer and April Pearson. Pathé Films is working with UK MVNO Blyk to send audio files from Alex to the mobile phones of 16-19 year old women and audio files from April to 16-19 year old men. Both messages promote the film and offer recipients the chance to go to the film’s premiere on 19th May.

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Author: The Fonecast
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