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Tuesday, May 12, 2009

Now Wash Your Hands: 42% of consumers use mobiles in toilets

Wireless communications consultancy iGR has published research that shows 42% of US consumers use their mobile phones in restrooms (i.e. public toilets). The same percentage had sent texts from restrooms. It’s not the highest percentage – for example, while eating in a restaurant 70% had called and 73% had texted – but it makes for good headlines. The ‘restroom’ figures were higher for younger people and for women. [Press release via BusinessWire.com]

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