News Articles

Wednesday, May 13, 2009

Vodafone looking at location-based advertising

It was nine years ago this month that Vodafone unveiled Vizzavi, an internet business that promised all sorts of innovation. One such concept was targeted mobile advertising; offering promotions based on a customer’s location and needs. Vizzavi is now a distant memory but Vodafone hasn’t given up on those innovative ideas. In a press release today it says it’s working on a ‘zonal marketing trial’, which will let customers opt-in to receive SMS or MMS advertisements relevant to their profile and their location. It’s also looking at the possibility of showing ads before you answer a call or look at a text message. [Press release]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 205

Tags:

Please login or register to post comments.

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement