News Articles

Wednesday, May 13, 2009

UK doubled its mobile advertising spend in 2008

The UK spent £28.6 million on mobile advertising in 2008, according to research by the Internet Advertising Bureau and PricewaterhouseCoopers. Their study shows that mobile ad spend increased by 99.2% year-on-year. Just over half of the spending was on search advertising, with the remainder on mobile display advertising (which includes banners, text links, sponsored credits and in-game ads). The total UK spending on online advertising hit £3.35 billion last year, accounting for 19.2% of all advertising spend… which means mobile advertising is still only a tiny fraction of the ad market at the moment. [Press release]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 244

Tags:

Please login or register to post comments.

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement