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Friday, May 15, 2009

Mobile search becoming more like PC search

A study released during the WWW 2009 Madrid conference, which debates the evolution of the web, looked at the ways mobile search users differed from computer-based search users. By comparing Google searches on computers, iPhones and conventional mobile phones, the researchers found that the average mobile user was much more focussed than the average computer user and was more likely to search for the same type of information repeatedly, while users of high-spec devices (such as the iPhone) searched in a similar way to computer users.

iPhone/smartphone users and computer users also tend to use slightly longer search strings than conventional mobile users; around three words (18 characters) per query as opposed to 2.5 words (16 characters) for conventional mobiles.

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Author: The Fonecast
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