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Wednesday, June 10, 2009

Local mobile search is up 51% from last year

A new report from comScore says the number of US mobile phone users searching for local information has increased by 51% from March 2008 to March 2009. Most of those people – 20.7 million users – found the information via their mobile web browser, although there’s been strong growth in the number of people using mobile applications (up 83% to 11.3 million) and SMS text messages (up 72% to 11.7 million). 32.5% of all mobile users in the USA now access local mobile content, defined by comScore as ‘information on maps, movies, business directories or restaurants’. [Press release]

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