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Tuesday, June 23, 2009

Less than half of consumers think mobile advertising can be trusted

Research presented at last week’s Mobile Advertising UK conference contained some mixed messages for the industry. Although 70% of UK consumers said they’d accept mobile ads with the right incentive, just 43% said mobile advertising was currently trustworthy. When it came to sharing personal information with advertisers, ‘location’ and ‘income’ were the categories that consumers were least-likely to share – with the 16-24 age group less likely to share this information than others. [Source: MobADNews.com]

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