News Articles

Tuesday, June 23, 2009

Less than half of consumers think mobile advertising can be trusted

Research presented at last week’s Mobile Advertising UK conference contained some mixed messages for the industry. Although 70% of UK consumers said they’d accept mobile ads with the right incentive, just 43% said mobile advertising was currently trustworthy. When it came to sharing personal information with advertisers, ‘location’ and ‘income’ were the categories that consumers were least-likely to share – with the 16-24 age group less likely to share this information than others. [Source: MobADNews.com]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 285

Tags:

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2017»
MonTueWedThuFriSatSun
24252627282930
1234567
891011121314
15161718192021
22232425262728
2930311234

Archive

Terms Of Use | Privacy Statement