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Wednesday, July 15, 2009

Vodafone to drop ‘Vodafone live!’ online brand

New Media Age reports that Vodafone is dropping its Vodafone live! online brand and replacing it with a portal called My Web. The change will happen in the UK from this summer to be followed by similar changes in 11 other countries.

Vodafone live! was launched in 2002, replacing the company’s ill-fated Vizzavi partnership with Vivendi.

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