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Monday, July 20, 2009

O2 offers £10,000 for loyalty-generating iPhone application

O2 has created the O2 App Showdown, which promises to give £10,000 for the best new iPhone application. Developers have two months to create a new app that “can help build a lasting relationship between O2 and its iPhone customers” and submit it via www.o2litmus.co.uk/appshowdown; the apps will then be judged by a jury of O2 customers. [News release]

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