News Articles

Wednesday, August 26, 2009

Tesco Mobile ‘triple credit’ complaint upheld

Complaints about a poster, a radio ad and a TV ad for Tesco Mobile have been upheld by the Advertising Standards Authority. The message of “Top-up £15 a month and we triple it to £45” was deemed to be misleading because existing Tesco Mobile customers wouldn’t benefit from the triple credit offer unless they changed tariff.

The advertising all referred to the new Tesco Mobile ‘Free Credit Tariff’. When upholding the complaint, the ASA considered that existing customers were likely to believe the offer of triple credit applied to the tariff they were currently on. [ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1039

Tags:

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2017»
MonTueWedThuFriSatSun
24252627282930
1234567
891011121314
15161718192021
22232425262728
2930311234

Archive

Terms Of Use | Privacy Statement