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Thursday, September 24, 2009

Vodafone goes app-hunting with €1,000,000 prize fund

Vodafone has announced a competition to find the best (most innovative and useful) mobile applications or ‘widgets’. There’s a total prize fund of one million Euro, with €100,000 available for the overall winner. Firstly, there’ll be eight country-wide heats in the UK, Ireland, Germany, Netherlands, Italy, Spain, Portugal and Greece. The winner in each country will receive €25,000 and will be entered into the pan-European final. The eight finalists will then face a public vote, with the overall winner being given €75,000. And when it’s finished, Vodafone says it’ll do the same next year.

In case you think this all sounds familiar, it is. Vodafone ran a similar challenge for mobile web services earlier this year, while Samsung offered £15,000 as a prize for a Symbian widget. [Press release]

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