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Monday, October 26, 2009

HTC launches its first global advertising campaign

Taiwan-based smartphone producer HTC has announced its first-ever global advertising campaign. It’s based on the company’s “Quietly Brilliant” brand message and features the tagline, “You don't need to get a phone. You need a phone that gets you.”

HTC worked with Los Angeles-based advertising agency Deutsch LA Inc to create the YOU campaign and worked with London-based creative consultancy Figtree to create the brand positioning.

[Press release]

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