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Thursday, November 12, 2009

Consumers are happy with mobile advertising but confused by spam

Text message provider and mobile advertising agency txt4ever, together with the Direct Marketing Association, has published a study that looks at mobile users’ attitudes to spam.

Its Mobile Spam Study shows that 70% of respondents were happy to receive marketing messages via mobile phone, with 55% of respondents ready to receive SMS offers from trusted brands. However, over two-thirds (68%) of people felt that companies did not make the opt-in process clear enough.

There was also confusion about charging; 69% of people had received spam messages with a third of respondents believing that receiving a spam message resulted in a charge on their mobile bill.

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Author: The Fonecast
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