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Wednesday, November 18, 2009

Mobile is set to be the fastest-growing advertising medium

New research conducted by the UK's Internet Advertising Bureau has found that almost three-quarters (73%) of marketers think mobile will be the advertising medium that'll grow the most during the next five years. A further 73% also expect most media agencies will be employing a mobile specialist next year.

The survey, which contacted over 100 senior UK agency representatives, also revealed that 95% of digital ad budgets currently include spending on mobile marketing. [IAB report]

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Author: The Fonecast
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